504 - Initial Ideas

For this project I am working in a group with Ducky and Luke. We each went and researched the briefs initally to select ones that we would be interested in, and narrowed it down to either the giffgaff brief or the Audible one, however we ended up choosing the giffgaff one as it was tailored more towards animation.

From there, we had a meeting to discuss ideas:

(Luke's work)

Luke pitched us this idea, and both me and Ducky thought it was great and fit the brief's criteria well. Here was some of the constructive feedback I gave:

• Part of the brief requied us to use the catchphrase "Recylce your old phone. Get some cash in your poecket. Cha-ching." and that was missing from the idea. I suggested either replacing the end "CHA CHING" with the full catchphrase or having it at the start.
• The idea is split into 3 different visual styles, therefore I suggested to have the styles merge into each other a bit more to avoid it becoming too jarring. I suggested doing this by having the different visual styles being the main aesthetic of that scene, however they should still feature other medias. For example the stop motion scene could feature giffgaff's iconic doodles rather than be solely stop motion
• Finally, part of the brief required us to show the sustainability angle of the process, which wasn't really included in this idea either. I pitched this idea to the group for that side of things:

The group liked this, so I suggested that we could have this at the start, and to tie it in to the rest of the advert we could make this be something that the character is watching on the screen, essentially an advert within an advert.

In the brief, it says that the advert should be 20 seconds long. We have a lot of information with this idea so I'm worried it will be hard to condense it  to this duration. I suggested having 5 seconds for my advert section, and then 15 seconds for the main part of it.

Part of the reason we really like Luke's idea is because it splits the workload nicely: Luke will be animating the hand-drawn scenes, Ducky will do the stop motion ones and I will do the after effects ones. In addition to this, Luke will be the director, Ducky the producer and me the editor/compositor.

The next steps:

• Ducky will be putting together the moodboard of both giffgaff and our inspirations, as well as compiling the pitch presentation slides
• Luke will be creating an animatic for the 15 second section of the ad, as well as doing a style test for one of the scene's he will be doing
• I will be creating an animatic for the 5 section section of the ad, as well as doing a style test for that

We will then need to get together and practice our pitch.