504 - Final giffgaff Advert

Here is the final 20 second TV spot for the giffgaff brief:

• I think overall it is successful. It definitely adheres to the brief, in terms of both content and style
• One worry was that each different style would make the end result look incohesive, however I think because of the matching elements it ended up working together
• The different style text preceding the next scenes also aided in maintaining that flow, and also gave more appeal to the text than just using the standard font
• The pacing is good
• It's very snappy and packs a lot of information in while not being too rushed

• I think we could have spent more time on the sound, creating our own sound effects to make the audio feel more complete in addition to the narration and music
• I'm not entirely sure that the transition from the intro scenes to the main advert is received as being an advert within an advert. I think we could have maybe tackled that in a different way
• I think the text at the end and then the following logo and end card could be tweaked a bit. I think it doesn't fit as well as the rest of the text in the advert.

• This project has ended up teaching me a lot. Firstly I've learnt more about After Effects as a motion graphics tool (as opposed to the compositing I've used it for before).
• I've also learnt about how challenging it can be working to a strict brief. The main challenges I felt were sticking to that 20 second time limit (we still went a half second over time) as well as making sure that the advert felt giffgaff but also had our styles incoporated in it. In addition, keeping track of the guidelines giffgaff set was a lot too, but overall it was great practice
• I also learnt a lot about teamwork, as because our respective scenes were so stylistically different we had to confer with eachother a lot, and also use some of the same elements 

• Everything I've learnt in this project can be used in the future. For the technical side of things I now know more about after effects and how to achieve different outcomes and workflows. For the soft skills, I've gained more experience working in a team and to a brief with guidelines.
• I definitely enjoyed this more than I thought I would, but I'm still not sure how suited I am towards fast paced short-form animations that are needed for advertisements. I find that I tend to lean towards slower, more ambient kind of scenes.