504 - giffgaff Advert Scene

Here are the final scenes for the advert within an advert section:

To finish this scene, I animated the blue doodle lines and gave a bit of motion to the landfill image. In addition I had to change the landfill image as the previous one wasn't royalty free. I obtained this image from:

https://www.geograph.org.uk/photo/3015164 

I think these subtle elements really polish up this scene, and the doodles further link it to giffgaff's recognisable style. 

Originally I had planned on giving the landill a side to side wiggle when the phone lands, to make it seem more like a character. I found this didn't really fit, and instead replaced the motion with a slight zoom in instead. This was more subtle and thus acted as better secondary action. Additionally, I had planned to add some green stink lines to the landfill, but again it didn't work and I left them out entirely. The main reason they didn't work was because the green seemed too out of place with the scene, and it also upset the balance of the composition. 

I hadn't mentioned this in the last giffgaff post, however I ended up changing the text from the animatic to this as previously it was way too long for the short time frame. Shortening it to this allows it to be visually less rushed, but also the audience will still get the full information, however it will mostly be from narration. The text shown highlights the important and most impactful bits for the audience.