I had asked Ceylin to design and create the title card for me to animate. She showed us a few different designs, and I ended up choosing two:
(Ceylin's work)
(Ceylin's work)
My favourite was the second one, with Ceylin and KK liking the 1st one more due to the eye. I decided to settle on the 2nd one however, as I felt this represented the short better. The skewed letters at different sizes gave it a really creepy feel, and I feel like the simple eye works much better and looks creepier than the more symbolic one.
From the original designs, KK really liked one due to the blood splatter behind it, however I said that it wouldn't work when animated. I suggested instead that we animate blood coming down one of the letters, and Ceylin liked this, adding that we should have it drip as well. Here is the blood drip animation I did:
I then took it into after effects and added some extra bits, such as an eye blink to reveal it on the screen, as well as a vignette effect to make it a bit creepier, as if the words are coming out of the screen. I didn't want to make it overly inticate so I just left it as this, as I think it's simplicity will be a lot more effective than a lot of effects. Here is the final title card animation:
I'm really pleased with how this turned out, I think it fits our film really well. To improve it, I think I could've added some texture so it's not such a smooth airbrushed effect of black on white.
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