I really liked this PSA due to its astounding visuals. The design of the "Machine" was very striking, it seeming to be a whole environment that's inescapable and very destructive. The scale of it was also well done, with the atmospheric effects helping with this and making the film feel even more cinematic. The imagery of the Machine and its use was a much better way to communicate the negative effects of cocaine than to give a realistic depiction, as this film definitely sticks in your head.
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